Shoe Brands List: Top Brands by Category & Fit

Brand names alone do not guarantee fit. A Nike US 10 and a Clarks US 10 can feel completely different because each company uses its own last. Use this list to shortlist brands, then confirm with a brand size chart or foot length in cm.

Brands with full SizeFit charts

Start here if you already know the brand — these pages include US, UK, EU, and CM conversions.

Brooks All brand charts

Running & Performance Brands

Built around foot length, cushioning, and width. Many runners size up half a size from dress shoes.

Brand	Sizing & fit notes	Chart
Nike	Most models true to size; some lifestyle models (e.g. Air Force 1) can run large.	View chart
Adidas	Generally true to size; watch fractional EU labels (42 2/3, 43 1/3).	View chart
ASICS	Running lasts often feel roomy; many runners go +0.5 from casual sneakers.	View chart
Brooks	Often runs short vs dress shoes; brand guidance commonly +0.5 to +1.	View chart
New Balance	Consistent length plus strong width options (D, 2E, 4E).	View chart
Saucony	True to size for most running models; use CM/foot length when unsure.	View chart
Hoka	Cushioned, often slightly roomy; many wear true to size or half size down.	Use foot length
On	Performance fit can feel snug; check model reviews before ordering.	Use foot length
Under Armour	Often sized by foot length in cm on running lines.	View chart

Lifestyle & Sneaker Brands

Everyday sneakers where brand last shape matters as much as the printed US size.

Brand	Sizing & fit notes	Chart
Vans	Mostly true to size; some styles run slightly narrow.	View chart
Converse	Often runs large — many shoppers size down 0.5–1.	View chart
Puma	Generally true to size; some silhouettes feel narrow.	View chart
Reebok	Use heel-to-toe length when possible; classic models vary by era.	View chart
Skechers	Comfort-focused, usually true to size with a flexible feel.	View chart
Jordan (Nike)	Follow Nike men’s sizing; some retro models run long or narrow.	View chart
Crocs	Roomy clog fit; many size down for a snugger everyday wear.	Use foot length

Dress, Casual & Comfort Brands

Leather and comfort shoes often follow different lasts than sneakers — measure foot length before converting.

Brand	Sizing & fit notes	Chart
Clarks	UK heritage brand; many styles true to size with a roomy toe box. Convert carefully UK ↔ US.	Use foot length
Camper	Spanish brand with unique lasts; check CM length — some models run short or narrow.	Use foot length
ECCO	Comfort walking fit; often true to size with good width.	Use foot length
Birkenstock	Sized by EU/footbed length; many first-time buyers size by foot length in mm.	Use foot length
Dr. Martens	Often runs large; many size down 0.5–1 from Nike/Adidas sneakers.	Use foot length
Cole Haan	Dress and hybrid styles usually true to size; check width if you have wide feet.	Use foot length

Outdoor & Boot Brands

Boots need toe room for socks and downhill walking. When in doubt, size by foot length, not sneaker habit alone.

Brand	Sizing & fit notes	Chart
Timberland	Boots often true to size or slightly large; leave room for thicker socks.	Use foot length
Merrell	Hiking models often true to size; trail shoes may feel roomier in the toe box.	Use foot length
Salomon	Performance fit can run snug; many trail runners go half size up.	Use foot length
The North Face	Lifestyle and outdoor shoes usually true to size; verify CM on product pages.	Use foot length
Columbia	Generally true to size for hiking and casual outdoor footwear.	Use foot length

Popular Brands for Kids & Family

Kids’ sizes jump quickly. Prefer length in cm over “age,” and re-measure every few months.

Brand	Sizing & fit notes	Chart
Nike Kids	Follow Nike kids charts; convert youth ↔ women’s carefully when teens share shoes.	View chart
Adidas Kids	True to size for most kids lines; use EU/CM when shopping internationally.	View chart
New Balance Kids	Strong width options help growing feet that are wide or narrow.	View chart
Vans Kids	Youth and toddler charts available; check width on classic skate styles.	View chart
Skechers Kids	Comfort fit, usually true to size for school and play.	View chart

How to Use This Shoe Brands List

Pick a category that matches what you are buying (running, sneakers, dress, boots, or kids).
Read the fit note — true to size, runs large, narrow, or strong width options.
Open the chart when SizeFit has one, or measure foot length in cm and convert.
Compare brands with the brand shoe converter if you know your size in Nike, Adidas, or another major label.

No Brand Chart Yet?

We do not invent official tables for brands we have not verified. If your brand is on this list without a chart link (for example Clarks or Camper), measure both feet, use the longer length, and convert with our tools. That is more reliable than guessing from another brand's US size alone.

Foot Length → Shoe Size

Best default when the brand chart is missing.

Shoe Size Converter

Convert US, UK, EU, CN, and CM.

Frequently Asked Questions

What are the most popular shoe brands?

Globally popular shoe brands include Nike, Adidas, New Balance, Puma, Vans, Converse, ASICS, Brooks, Skechers, and Clarks. The “best” brand depends on use — running, everyday sneakers, dress shoes, or outdoor boots — and how the brand’s last fits your feet.

Do all shoe brands use the same sizes?

No. US, UK, and EU labels are not identical across brands. Each brand uses its own last (foot-shaped mold), so a Nike US 10 may feel different from a Clarks or Camper US 10. Foot length in centimeters is the most reliable cross-brand reference.

How do I choose a shoe brand that fits me?

Measure your foot length, note whether you need a wide or narrow fit, then pick a brand known for that need (for example New Balance for widths). Check a brand-specific size chart when available, or convert from foot length if you are between brands.

What if SizeFit does not have a chart for my brand yet?

Use our foot-length to shoe size tool and the general shoe size converter. Measure both feet in centimeters, use the longer foot, and allow a small toe allowance. Brand charts remain the best check when we publish them.

Ready to convert your size?

Compare Nike, Adidas, New Balance, and more — or start from your foot length.

Brand Shoe Converter

Shoe Brands List: Find the Right Brand for Your Feet